We have to admit it; the ESR social media team has had its eye on this big, round target for a while. Since starting the myESR Facebook page around two years ago, we have watched the little ticker marked ‘fans’ gradually get higher and higher. At some point, as we realised it would keep going, we started to set our sights on building a Facebook community that would reflect the size of the ESR. Our ‘fantasy’ aim: to gain 10,000 page likes by the start of ECR 2012.
Well, as it turns out, when a snowball starts rolling on Facebook, it tends to keep going…
We really benefitted from people recommending our page to their own friends and sharing our posts, and the more that happened, the faster our page grew, meaning we hit 10,000 much faster than expected. So we decided to share the joy and express our thanks to all the radiology enthusiasts who helped us hit this high point so fast.
We wanted to do something that would represent all our colleagues at the ESR office, that would be fun for us to do and enjoyable to watch. After a little brainstorming we came up with the idea of getting together and assembling an 80-piece puzzle (a piece for every ESR co-worker) that would make up one big ‘thank you’ from all of us. As it happens, our inexperienced puzzle creator got a little confused and stopped counting, so the puzzle ended up a little more complex than intended, but luckily our colleagues are a very smart bunch.
Watch the finished product, shown in time-lapse mode, and let us know what you think.